Marketing

Customer value is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits. Customer Value is the level of satisfaction of your customer towards your business.

The focus of marketing today is Value and Satisfaction and Quality and Long Term Relationships. Customer focused marketing is the process of determining customer needs and wants in order to drive the working force behind the company's products or services.

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for Creating, Advertising, Selling, and Transferring offerings that have value for customers, clients, partners, and society at large.

Experimental sources of information for consumers refer to Handling, examining, and trying the product while shopping. The experiment is designed to explore the perception of public service users about performance information by information types and sources.

When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, Customer satisfaction is created. Customer satisfaction indicates the fulfillment that customers derive from doing business with a firm.

The controllable variables a company puts together to satisfy a target group is called the Marketing mix. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.

In addition to businesses, the marketing concept is also applicable to Government agencies, Religious groups and Fine arts organizations.

When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a Production orientation. Production orientation follows the theory that any product of high quality can be readily sold.

In a Production orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them. Production orientation follows the theory that any product of high quality can be readily sold.

A consumer contest is an example of Sales promotion. Sales promotion is the process of persuading a potential customer to buy the product.