_____________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
The focus of marketing today is _______.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for ______, ________, ________, and __________ offerings that have value for customers, clients, partners, and society at large.
Experimental sources of information for consumers refer to ____________.
When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _________ is created.
The controllable variables a company puts together to satisfy a target group is called the _____________.
In addition to businesses, the marketing concept is also applicable to ___________.
When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a _____________ orientation.
In a __________orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.
A consumer contest is an example of _________.
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